Burnett, John,  1944- <br/><br/>
Introduction to marketing communication :  an integrated approach / 
 Introduction to marketing communications  Marketing communications 
John Burnett, Sandra Moriarty. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - 1 v. (various pagings) :  ill. (some col.) ;  27 cm. 
 - 658.8 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132690853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising campaigns.
<br/><br/><label>Dewey Class. No.: </label>658.8