Schmetterer, Bob <br/><br/>
Leap :  A revolution in creative business strategy / 
Bob Schmetterer. 
 - Hoboken, N.J. :  Wiley,  2003. 
 - xii, 241 p.  ill. ;  24 cm. 
<br/><br/> "An Adweek book." 
<br/><br/>Includes bibliogr. references (p. [226]-230) and index. 
<br/><br/><label>ISBN: </label>0471229172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Advertising--Planning<br/>Strategic planning<br/>Business planning<br/>Industrial management