Severin, Werner J. <br/><br/>
Communication theories :  Origins, methods and uses in the mass media / 
Werner J. Severin, James W. Tankard, Jr. 
 - 5th ed. 
 - New York :  Longman,  2000. 
 - 411 p. 
<br/><br/><label>ISBN: </label>0-8013-3335-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication<br/>Mass media