Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - 12th ed. 
 - Boston :  Houghton Mifflin Co.,  c2003. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  29 cm. 
 - 658.8 .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618192433 (Library ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8