TY  - BOOK
AU  - Johansson,Johny K.
TI  - Global marketing: foreign entry, local marketing & global management 
SN  - 0072471484 (alk. paper)
PY  - 2003///
CY  - New York, N.Y.
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -