TY  - BOOK
AU  - Zyman,Sergio
TI  - The end of marketing as we know it
SN  - 0887309860
PY  - 1999///
CY  - New York, N.Y.
PB  - HarperBusiness
KW  - Marketing
UR  - http://www.loc.gov/catdir/description/hc044/99026144.html
ER  -