Zyman, Sergio <br/><br/>
The end of marketing as we know it / 
Sergio Zyman. 
 - 1st ed. 
 - New York, N.Y. :  HarperBusiness,  1999. 
 - xvii, 247 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0887309860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing