Bendinger, Bruce.

The copy workshop workbook / Workshop workbook. by Bruce Bendinger. - New ed. - Chicago, Ill. : The Copy Workshop, 1993. - 396 p. : ill. ; 28 cm.

History : advertising ages--Current events : 80's & 90's--Biology : Two brains are better than one--Psychology : how to have an idea.

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Advertising copy--Problems, exercises, etc.