Bendinger, Bruce.
The copy workshop workbook /
Workshop workbook.
by Bruce Bendinger.
- New ed.
- Chicago, Ill. : The Copy Workshop, 1993.
- 396 p. : ill. ; 28 cm.
History : advertising ages--Current events : 80's & 90's--Biology : Two brains are better than one--Psychology : how to have an idea.
0962141542
Advertising copy--Problems, exercises, etc.