TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Bumba,Lincoln
TI  - Advertising media planning
SN  - 0844235008
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising media planning
N1  - Includes bibliographical references and index; Media planning and changing times--The information superhighway : interactive advertising on television and cybermedia--Integrated marketing communications and database marketing
ER  -