Sissors, Jack Zanville. <br/><br/>
Advertising media planning / 
by Jack Z. Sissors, Lincoln Bumba. 
 - 5th edition. 
 - Lincolnwood, Ill. :  NTC Business Books,  1996. 
 - xiv, 514 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Media planning and changing times--The information superhighway : interactive advertising on television and cybermedia--Integrated marketing communications and database marketing. 
<br/><br/><label>ISBN: </label>0844235008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.