Dru, Jean-Marie. <br/><br/>
Disruption :  overturning conventions and shaking up the marketplace / 
 Overturning conventions and shaking up the marketplace. 
by Jean-Marie Dru. 
 - New York, N.Y. :  John Wiley & Sons,  1996.   
 - ix, 239 p. :  ill. ;  24 cm. 
<br/><br/> "Adweek book." 
<br/><br/>Includes bibliographical references : (p. 221-223) and index. 
<br/><br/><label>ISBN: </label>0471165654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Cross-cultural studies.<br/>Advertising agencies.<br/>Creative ability in business.