TY  - BOOK
AU  - Steel,Jon
TI  - Truth, lies, and advertising: the art of account planning 
SN  - 0471189626
PY  - 1998///
PY  - 0000///
CY  - New York, N.Y.
PB  - Wiley
KW  - Advertising campaigns
KW  - United States
KW  - Planning
KW  - Advertising
KW  - Advertising agencies
KW  - Customer services
N1  - "An Adweek book."; Includes bibliographical references : (p. 277-279) and index; No room for the mouse : the failure to involve consumers in advertising communication--Silent partners : account planning and the new consumer alliance--The blind leading the bland : advertising follows research ... in the wrong direction
UR  - http://www.loc.gov/catdir/bios/wiley042/97040334.html
UR  - http://www.loc.gov/catdir/description/wiley033/97040334.html
UR  - http://www.loc.gov/catdir/toc/onix04/97040334.html
ER  -