Bendinger, Bruce. <br/><br/>
The copy workshop workbook / 
 Workshop workbook. 
by Bruce Bendinger. 
 - 3rd edition. 
 - Chicago, Ill. :  The Copy Workshop,  2002. 
 - 439 p. :  ill. ;  24 cm. 
<br/><br/>History : advertising agencies--Current events--Biology--Psychology : how to have an idea. 
<br/><br/><label>ISBN: </label>1887229124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Problems, exercises, etc.