Sch utte, Hellmut. <br/><br/>
Consumer behavior in Asia / 
by Hellmut Sch utte with Deanna Ciarlante. 
 - Houndmills :  Macmillan Press Ltd,  2000. 
 - xii, 275 p. :  ill. ;  24 cm. 
 - International Marketing Series. .
<br/><br/>Includes bibliographical references : (p. 263-269) and indexes. 
<br/><br/>An alternative consumer behavior theory for Asia--Distinguishing features of Asian culture--The mind-set of the individual consumer. 
<br/><br/><label>ISBN: </label>033392259X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Asia.<br/>Market segmentation--Asia.<br/>Market surveys--Asia.<br/>Marketing--Asia.<br/>Consumers--Attitudes.--Asia