TY  - BOOK
AU  - Rothenberg,Randall
TI  - Where the suckers moon: an advertising story 
SN  - 0679740422
PY  - 1994///
PY  - 0000///
CY  - New York, N.Y.
PB  - Vintage Books
KW  - Weiden & Kennedy
KW  - Case studies
KW  - Advertising
KW  - United States
KW  - Advertising campaigns
KW  - Advertising agencies
KW  - Subaru automobile
KW  - Marketing
N1  - Includes index; Where the suckers moon : an advertising story / by Randall Rothenberg. 1st ed. Knopf edition; The mission--The company--The pitch--The production--The campaign--The image--The consumer
ER  -