Rothenberg, Randall. <br/><br/>
Where the suckers moon :  an advertising story / 
by Randall Rothenberg. 
 - New York, N.Y. :  Vintage Books,  1994.   
 - 479 p. ;  21 cm. 
<br/><br/> Includes index.  Where the suckers moon : an advertising story / by Randall Rothenberg. 1st ed. Knopf edition. 
<br/><br/>The mission--The company--The pitch--The production--The campaign--The image--The consumer. 
<br/><br/><label>ISBN: </label>0679740422 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Weiden & Kennedy--Case studies.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising campaigns--United States.<br/>Advertising agencies--United States.<br/>Subaru automobile--Marketing--Case studies.