The Dartnell sales promotion handbook / 
 Sales promotion handbook.  The Dartnell handbook for sales, advertising and sales promotion executives. 
edited by Ovid Riso. 
 - 7th ed. 
 - Chicago, Ill. :  The Dartnell Corp.,  1979. 
 - 1208 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>The responsibilities of sales promotion--Techniques and tools of sales promotion--The channels of distribution. 
<br/><br/><label>ISBN: </label>0850131030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.