Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / 
by A. Jerome Jewler, Bonnie L. Drewniany. 
 - 7th ed. 
 - Belmont, Calif. :  Wadsworth,  2001. 
 - xiv, 312 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references : (p. 295-299) and index. 
<br/><br/>Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work. 
<br/><br/><label>ISBN: </label>053455783X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.