TY  - BOOK
AU  - Dolan,Robert J.
TI  - Managing the new product development process: cases and notes 
SN  - 0201526271
PY  - 1993///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - New products
KW  - Management
N1  - Includes bibliographical references; New product development--Market-based guidelines for product design and positioning--Formulating the market introduction strategy--Managing the dynamics of product line evolution
ER  -