TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: within a changing information environment 
SN  - 0072467576
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - Marketing research information and technology--Designing the marketing research project--Changing and collecting accurate data
UR  - http://www.mhhe.com
ER  -