The PDMA handbook of new product development / 
 Handbook of new product development.  Product Development & Management Association handbook of new product development. 
[edited by] Milton D. Rosenau, Jr. ... [et al.]. 
 - New York, N.Y. :  Wiley,  1996. 
 - xix, 636 p. :  ill. ;  25 cm. 
<br/><br/> "The definitive guide to new product development" -title on cover. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Before you get started : new products : what separates the winners from the losers--Getting started : developing a strategy plan for a new product--Doing the development. 
<br/><br/><label>ISBN: </label>0471141895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management--United States--Handbooks, manuals, etc.<br/>Product management--United States--Handbooks, manuals, etc.<br/>Marketing--United States--Handbooks, manuals, etc.<br/>Design, Industrial--United States--Handbooks, manuals, etc.