TY  - BOOK
AU  - Manrai,Lalita A.
AU  - Manrai,Ajay K.
TI  - Global perspectives in cross-cultural and cross-national consumer research
SN  - 1560247371
PY  - 1996///
CY  - New York, N.Y.
PB  - International Business Press
KW  - Consumers
KW  - Research
KW  - Cross-cultural studies
N1  - "Has also been published as Journal of international consumer marketing, volume 8, numbers 3/4, 1996"--T.p. verso; Includes bibliographical references and index; Current issues in the cross-cultural ans cross-national consumer research--Hyperreality and globalization : culture in the age of Ronald McDonald
ER  -