Global perspectives in cross-cultural and cross-national consumer research / 
edited by Lalita A. Manrai, Ajay K. Manrai. 
 - New York, N.Y. :  International Business Press,  1996. 
 - 242 p. :  ill. ;  22 cm. 
<br/><br/> "Has also been published as Journal of international consumer marketing, volume 8, numbers 3/4, 1996"--T.p. verso. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Current issues in the cross-cultural ans cross-national consumer research--Hyperreality and globalization : culture in the age of Ronald McDonald. 
<br/><br/><label>ISBN: </label>1560247371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research--Cross-cultural studies.