TY  - BOOK
AU  - Baker,Michael John
AU  - Hart,Susan J.
TI  - Product strategy and management
SN  - 0130653683 (pbk.)
PY  - 1999///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Product management
KW  - New products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; The theoretical foundations--New product development--Product management
ER  -