Baker, Michael John. <br/><br/>
Product strategy and management / 
by Michael Baker and Susan Hart. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1999. 
 - ix, 507 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The theoretical foundations--New product development--Product management. 
<br/><br/><label>ISBN: </label>0130653683 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products--Management--Case studies.