Berry, Leonard L <br/><br/>
Marketing services :  competing through quality / 
by Leonard L. Berry, A. Parasuraman. 
 - New York, N.Y. :  Free Press,  1991. 
 - xi, 212 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references : (p. 191-203) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>002903079X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Service industries--Marketing.