TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0471363405
PY  - 2001///
CY  - New York, N.Y.
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index; The nature and scope of marketing research--Data collection--Descriptive research
UR  - http://www.loc.gov/catdir/description/wiley0310/00035933.html
UR  - http://www.loc.gov/catdir/toc/onix05/00035933.html
ER  -