Aaker, David A. <br/><br/>
Marketing research / 
by David A. Aaker, V. Kumar, George S. Day. 
 - 7th ed. 
 - New York, N.Y. :  Wiley,  2001. 
 - xvi, 751 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The nature and scope of marketing research--Data collection--Descriptive research. 
<br/><br/><label>ISBN: </label>0471363405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.