TY  - BOOK
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas
TI  - Managing services marketing: text and readings 
SN  - 0030225191
PY  - 1999///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; The basic building blocks--Configuring the service--Competing as a service
ER  -