Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 
by John E.G. Bateson, K. Douglas Hoffman. 
 - 4th ed. 
 - Fort Worth, Tex. :  Dryden Press,  1999. 
 - xvi, 471 p. :  ill. ;  29 cm. 
 - The Dryden Press Series in Marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The basic building blocks--Configuring the service--Competing as a service. 
<br/><br/><label>ISBN: </label>0030225191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.