TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030262186
PY  - 2000///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - Marketing research
N1  - Includes glossary and index; The role of marketing research--Beginning stages of the research process--Research designs for collecting primary data
ER  -