Exploring marketing research /
by William G. Zikmund.
- 7th ed.
- Fort Worth, Tex. : Dryden Press, 2000.
- xxxiii, 812 p. : ill. (some col.) ; 29 cm.
- The Dryden Press Series in Marketing. .
Includes glossary and index.
The role of marketing research--Beginning stages of the research process--Research designs for collecting primary data.