TY  - BOOK
AU  - Fletcher,Alan D.
AU  - Bowers,Thomas A.
TI  - Fundamentals of advertising research
SN  - 053414778X
PY  - 1991///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Advertising
KW  - Research
N1  - Includes bibliographical references and index; The nature of research--Conducting advertising research--Syndicated research sources
ER  -