Fletcher, Alan D. <br/><br/>
Fundamentals of advertising research / 
by Alan D. Fletcher, Thomas A. Bowers. 
 - 4th ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1991. 
 - xv, 364 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The nature of research--Conducting advertising research--Syndicated research sources. 
<br/><br/><label>ISBN: </label>053414778X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.