TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0256218951 (international ed.)
PY  - 1998///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes; External influences--Internal influences--Consumer decision process
UR  - http://www.mhhe.com
ER  -