Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
by Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill,  1998. 
 - xxv, 760 p. :  ill. (some col.) ;  26 cm. +  2 floppy disks (3 1/2 in.) 
 - The Irwin/McGraw-Hill Series in Marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>External influences--Internal influences--Consumer decision process. 
<br/><br/><br/>System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. 
<br/><br/><label>ISBN: </label>0256218951 (international ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--Case studies.--United States