TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references : (p. 656-688) and index; Consumer behavior : a managerial and consumer perspective--Consumer decision making--The individual consumer : cognitive and experiental processes
ER  -