TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Contemporary marketing research
SN  - 0324006039 (hardcover)
PY  - 1999///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - Marketing research
N1  - Includes bibliographical references and index; Creating a research design--Data acquisition--Data analysis--Market research in action
UR  - http://www.swcollege.com
ER  -