Contemporary marketing research /
by Carl McDaniel, Roger Gates.
- 4th ed.
- Cincinnati, Ohio : South-Western College Publishing, 1999.
- various pagings : ill. (some col.), col. map ; 26 cm. + 1 floppy disk (3 1/2 in.).
Includes bibliographical references and index.
Creating a research design--Data acquisition--Data analysis--Market research in action.