TY  - BOOK
AU  - Cooper,Robert Gravlin
TI  - Winning at new products: accelerating the process from idea to launch 
SN  - 0738204633
PY  - 2001///
CY  - Cambridge, Mass.
PB  - Perseus Pub.
KW  - New products
N1  - Includes bibliographical references : (p. 399-411) and index; Winning is everything--New products : problems and pitfalls--What separates the winners from the losers?
ER  -