Ulrich, Karl T. <br/><br/>
Product design and development / 
by Karl T. Ulrich, Steven D. Eppinger. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2004. 
 - xviii, 366 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Development process and organizations--Product planning--Identifying customer's needs. 
<br/><br/><label>ISBN: </label>0072471468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management.<br/>Production management<br/>Industrial engineering.<br/>New products--Management.