TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 0130173924
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index; Understanding services--Focus on customers and managing relationships--Creating value in a competitive market
ER  -