TY  - BOOK
AU  - Hague,Paul N.
AU  - Jackson,Peter
TI  - Market research: a guide to planning, methodology and evaluation 
SN  - 0749429178
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Previous ed.: 1996; Includes bibliographical references and index; What is market research--Applications--Planning market research
UR  - http://www.kogan-page.co.uk
ER  -