Hague, Paul N. <br/><br/>
Market research :  a guide to planning, methodology and evaluation /  y Paul Hague and Peter Jackson. 

 - 2nd ed. 
 - London :  Kogan Page,  1999. 
 - 239 p. :  ill. ;  24 cm. 
<br/><br/> Previous ed.: 1996. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is market research--Applications--Planning market research. 
<br/><br/><label>ISBN: </label>0749429178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.