How advertising works :  the role of research / 
edited by John Philip Jones. 
 - Thousand Oaks, Calif. :  Sage Publications,  1998. 
 - 358 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Markets and advertising--Research before the advertising runs--Research after advertising has run. 
<br/><br/><label>ISBN: </label>076191241X (pbk. : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Research.