TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla advertising: cost-effective techniques for small-business success 
SN  - 0395687187
PY  - 1994///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Small business
KW  - Management
KW  - Advertising
KW  - Cost effectiveness
N1  - Includes glossary; Focusing on your goals--The fountain of creativity--Maximum profits from advertising
UR  - http://www.loc.gov/catdir/description/hm021/94003957.html
ER  -