TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management
SN  - 9812403663 (alk. paper)
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes; An overview of marketing--Marketing planning--Understanding the environment and the competition
ER  -