Czinkota, Michael R. <br/><br/>
Marketing management / 
by Michael R. Czinkota, Masaaki Kotabe. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  2001. 
 - xxv, 598 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>An overview of marketing--Marketing planning--Understanding the environment and the competition. 
<br/><br/><label>ISBN: </label>9812403663 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.