TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130497150 (international ed.)
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education International
KW  - Marketing
KW  - Management
N1  - International edition; Includes bibliographical references and indexes; Understanding marketing management--Analysing marketing opportunities--Developing market strategies
ER  -