Quelch, John A. <br/><br/>
Marketing management :  text and cases / 
by John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. 
 - Burr Ridge, Illinois ;  Boston :  Irwin,  1993. 
 - xiii, 848 p. :  ill. ;  27 cm. 
 - The Irwin Series in Marketing. .
<br/><br/>Includes bibliographical references : (p. 832) and index. 
<br/><br/>The marketing mix--The marketing process. 
<br/><br/><label>ISBN: </label>0256109559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.